Chen Nan 0363533

CREATIVE BRAND STRATEGY - TASK 02 24.09.2024 - 29.10.2024 (Week 1 - Week 6) Chen Nan/ 0363533 Creative Brand Strategy / Bachelor of Design in Creative Media / Taylor's University Task 02: Ideation & Design Direction INSTRUCTION LECTURES Lectures 01 - 04 in task 1 Task 2A&B: Ideation & Design Direction I started working on the Ideation proposal, which was a very brief, just a few ideas that I had thought about in class. The content of the proposal was not precise, and I didn't know what the proposal needed to do at this time. Fig 1  Ideation PDF I scrambled around on Pinterest and looked for some moodboard images to show the designs I wanted to make. Fig 2  Moodboard PDF After listening to Ms. Li's feedback, I quickly found the direction. I sorted out the previous proposal and Moodboard and merged them. But I still had few ideas in this slide, and I didn't play my brand concept in terms of touchpoints. There was no characteristics, and I needed more ideas to ...