CREATIVE BRAND STRATEGY - TASK 03

CREATIVE BRAND STRATEGY - TASK 03

24.09.2024 - 29.10.2024 (Week 6 - Week 12)

Chen Nan/ 0363533

Creative Brand Strategy / Bachelor of Design in Creative Media / Taylor's University

Task 03: Campaging Branding

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INSTRUCTION

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Logo

Choosing green as the background color and adding edges to the font makes it look more in line with the product characteristics.

Logo Progress

Fig.1.1

Logo Progress

Fig.1.2

Final Logo

Fig.1.3

Graphic Elements

Graphic Elements

Fig.2.1

Graphic Elements

Fig.2.2

Graphic Elements

Fig.2.3

Graphic Elements

Fig.2.4

Online Tpuchpoint

Website

Website

Fig.3.1

Website

Fig.3.2

Social Media

Socoal Media

Fig.4.1

Socoal Media

Fig.4.2

Socoal Media

Fig.4.3

Socoal Media

Fig.4.4

Socoal Media

Fig.4.5

Socoal Media

Fig.4.6

Socoal Media

Fig.4.7

Socoal Media

Fig.4.8

Socoal Media

Fig.4.9

Newsletter

Newsletter

Fig.5.1

Promotional Video

Promotional Video

Fig.6.1

YouTube Link:https://www.youtube.com/watch?v=XEA5pioDIIM

Online Touchpoint in Mockup

Web

Fig.7.1

Web

Fig.7.2

Social Media

Fig.7.3

Newsletter

Fig.7.4

Offline Touchpoint

Package Box

For packaging, I chose two materials, one iron box and one paper box.

Iron Package Box 

Fig.8.1

Iron Package Box 

Fig.8.2

Paper Package Box 

Fig.8.3

Inside package

Inside package

Fig.9.1

Storage Racks

Storage Racks

Fig.10.1

Storage Racks

Fig.10.2

Bag

Bag

Fig.11.1

Environmental Graphic: Post

Environmental Graphic: Post

Fig.12.1

Offline Touchpoint in Mockup

Iron Package Box 

Fig.13.1

Iron Package Box 

Fig.13.2

Iron Package Box 

Fig.13.3

Iron Package Box 

Fig.13.4

Paper Package Box 

Fig.13.5

Paper Package Box 

Fig.13.6

Inside package

Fig.13.7

Storage Racks

Fig.13.8

Bag

Fig.13.9

Environmental Graphic: Post

Fig.13.10

Final Submission

Feedback

WEEK 6

• It is recommended to develop a logo first.
• Think about the visual style.

WEEK 7

-

WEEK 8

-

WEEK 9

• The packaging image blends in with the logo. Push the main image down.
• Consider using a different font.
• The orange packaging looks like medicine and doesn’t fit the brand image.
• The website is still not complete. Continue building the website.

WEEK 10

• The font on the packaging could probably be adjusted, and the material sheet on the back of the packaging needs to be changed.
• Don’t repeat the font in the webpage title slogan, it looks weird.
• For the second page of the webpage, don’t use this elongated font, it makes my event look very different. There needs to be a footer at the bottom of each page.
• Make more posts.

WEEK 11

• Social media, don’t change the font suddenly. Go back to the old font.
• Social media, each page should not have so many words, too many to read. Maybe split it into two pages.
• Email font layout is too messy, try to change it.

WEEK 12

On the last page of the video, the URL is in lower case. The font, which used to be regular, is now in italics.

Reflection

I thought this task was interesting when I decided to create the Green Arrow brand. But when I started to create some of its visual graphic designs, I had no idea how to design some visual products that matched my brand image. After I carefully checked my brand Campaign Proposal again, I grasped the design direction. It should be in line with my brand concept, characteristics, and new slogan after the rebranding. Fortunately, the typography problem that had troubled me for a long time was improved during this design process, and I am very satisfied.