CREATIVE BRAND STRATEGY - Final Compilation

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CREATIVE BRAND STRATEGY - Final Compilation



24.09.2024 - 29.10.2024 (Week 1 - Week 12)

Chen Nan/ 0363533

Creative Brand Strategy / Bachelor of Design in Creative Media / Taylor's University

Final Compilation



INSTRUCTION




Task 1A:Case Study

Task 1B:Campaign Proposal


Task 2A & 2B:Ideation & Design Direction


Task 3 :Campaign Briding





Reflection

After studying this module, I have gained a lot of knowledge about the creation of a brand. During the task, you need to constantly focus on and review your brand strategy, and you also need some creative ideas to improve your design. When you are creative, you need to aim at your main goal and refer to appropriate materials, so that you can complete the task correctly. I found that the success of a brand requires a lot of time to perfect each step and think about many details, which I don’t have, and I need to work harder.

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