Chen Nan 0363533

9.2024 - 1.2025 (Week 1 - Week 14) Chen Nan / 0363533 Design / Bachelor of Design (HONS) in Creative Media Design Research Dissertation: Final Compilation

CREATIVE BRAND STRATEGY - TASK 03 24.09.2024 - 29.10.2024 (Week 6 - Week 12) Chen Nan/ 0363533 Creative Brand Strategy / Bachelor of Design in Creative Media / Taylor's University Task 03: Campaging Branding INSTRUCTION Logo Choosing green as the background color and adding edges to the font makes it look more in line with the product characteristics. Logo Progress Fig.1.1 Logo Progress Fig.1.2 Final Logo Fig.1.3 Graphic Elements Graphic Elements Fig.2.1 Graphic Elements Fig.2.2 Graphic Elements Fig.2.3 Graphic Elements Fig.2.4 Online Tpuchpoint Website Website Fig.3.1 Website Fig.3.2 Social Media Socoal Media Fig.4.1 Socoal Media Fig.4.2 Socoal Media Fig.4.3 Socoal Media Fig.4.4 Socoal Media Fig.4.5 Socoal Media Fig.4.6 Socoal Media Fig.4.7 Socoal Media Fig.4.8 Socoal Media Fig.4.9 Newsletter Newsletter Fig.5.1 Promotional  Video Promotional  Video Fig.6.1 YouTube Link: https://www.youtube.com/watch?v=XEA5pioDIIM Online Touchpoint in Mockup Web Fig.7.1 Web Fig.7.2 Social Medi...

CREATIVE BRAND STRATEGY - Final Compilation 24.09.2024 - 29.10.2024 (Week 1 - Week 12) Chen Nan/ 0363533 Creative Brand Strategy / Bachelor of Design in Creative Media / Taylor's University Final Compilation INSTRUCTION Task 1A:Case Study Task 1B:Campaign Proposal Task 2A & 2B:Ideation & Design Direction Task 3 :Campaign Briding Reflection After studying this module, I have gained a lot of knowledge about the creation of a brand. During the task, you need to constantly focus on and review your brand strategy, and you also need some creative ideas to improve your design. When you are creative, you need to aim at your main goal and refer to appropriate materials, so that you can complete the task correctly. I found that the success of a brand requires a lot of time to perfect each step and think about many details, which I don’t have, and I need to work harder.

CREATIVE BRAND STRATEGY - TASK 02 24.09.2024 - 29.10.2024 (Week 1 - Week 6) Chen Nan/ 0363533 Creative Brand Strategy / Bachelor of Design in Creative Media / Taylor's University Task 02: Ideation & Design Direction INSTRUCTION LECTURES Lectures 01 - 04 in task 1 Task 2A&B: Ideation & Design Direction I started working on the Ideation proposal, which was a very brief, just a few ideas that I had thought about in class. The content of the proposal was not precise, and I didn't know what the proposal needed to do at this time. Fig 1  Ideation PDF I scrambled around on Pinterest and looked for some moodboard images to show the designs I wanted to make. Fig 2  Moodboard PDF After listening to Ms. Li's feedback, I quickly found the direction. I sorted out the previous proposal and Moodboard and merged them. But I still had few ideas in this slide, and I didn't play my brand concept in terms of touchpoints. There was no characteristics, and I needed more ideas to ...

CREATIVE BRAND STRATEGY - TASK 1A & 1B Week 1 - Week 4 Chen Nan / 0363533 Creative Brand Strategy / Bachelor of Design (Hons) in Creative Media Task 1A & 1B: Case Study & Campaign Proposal

Advanced Interactive Design / Final Project - Week 9 - Week 14 Chen Nan / 0363533 Advanced Interactive Design / Bachelor of Creative Media / Taylor's University Final Project Final Project / Thematic Interactive Web Application