BRAND CORPORATE IDENTITY - FINAL COMPILATION & REFLECTION
BRAND CORPORATE IDENTITY - FINAL COMPILATION & REFLECTION
24.04.2024 - 24.07.2024 (Week 1 - Week 14)
Chen Nan / 0363533
Brand Corporate Identity / Bachelor of Design in Creative Media / Taylor's University
Final Compilation & Reflection
INSTRUCTIONS
Task 01: Breaking Brand
Task 02: Logo
Task 03: Brand & Positioning
Task 04: Brand Guideline
FINAL SUBMISSION
Task 1: Breaking Brand
Week 1 - Week 3 (24.04.2024 - 08.05.2024)
Task 2: Logo
Task 2(A) | Logo Research & Analysis
Figure 1.1 Breaking Brand Document PDF
Fig 1.2 Breaking Brand Slides PDF
Task 2: Logo
Week 3 - Week 6 (08.05.2024 - 29.05.2024)
Task 2(A) | Logo Research & Analysis
Fig 2.1 Logo Analysis
Fig 2.2 Logo Design
Fig 2.3 Logo Design GIF
Task 3: Positioning & Identity
Week 6 - Week 10 (29.05.2024 - 26.06.2024)
Logo Applications Artworks
Fig 3.1 Brand Profiling Slides PDF
Fig 3.2-10 Logo Applications Artworks
Collaterals Artworks
Fig 3.18-3.21 Collaterals Artworks
Collaterals Mockups
Fig 3.22-3.25 Collaterals Mockups
Digital Presence Artworks
Fig 3.26-3.29 Digital Presence Artworks
Fig 3.30-3.33Digital Presence Mockups
Fig 3.34-3.36 Environmental Graphics Artworks
Environmental Graphics Mockups
Fig 3.37-3.42 Environmental Graphics Mockups
Task 4: Brand Guideline
Week 10 - Week 13 (26.06.2024 - 31.07.2024)
Fig 4.1 Brand Guideline PDF
https://indd.adobe.com/view/61ed9f10-4f56-4053-84b4-a8432cf73219
Publishing Online
Fig 4.2 Publishing Online
Experience
I learned a lot from this class. At the beginning of this course, I think it is a course to establish a brand image, which has little to do with design. In the more in-depth study, I understand the role of brand design, which can show the visual image of a brand, so that people can intuitively understand the good and bad of the brand with their eyes, so as to make judgments.
At the initial stage of the course, I met with difficulties. The logo I designed could not explain my brand and was not closely related to my brand, so I didn't realize this. However, with the help of Miss, I gradually understood the content of the course and began to make progress. Surprisingly, I have exposed my shortcomings in page layout, which makes me need to work harder to improve it.
During task 1 and task 2, these two projects let me know and have a deep understanding of a brand. In the process of brand shaping, logo is important, it represents the corporate image, so that consumers can intuitively understand the connotation of the brand.
In the visual design of the brand, it is necessary to maintain a consistent design style, as long as people see the brand's products can recognize your brand at a glance, which is an important factor in the brand image.
Through this module, I found that many details in the design need our attention. A good idea of a brand's brand image, it needs to be composed of many aspects, it is not only the brand value, brand story and other soft background. Sometimes, he also needs people to intuitively see the good and bad of the brand, which requires the designer to master the degree of brand image. Designers in the design process, I think the most should pay attention to is the logo part, it is the core of a brand image. In this class, I am very happy that I have created a brand of my own. With the help of Miss LiLian, I have a new understanding and improvement of graphic design. I must be careful about design and believe in my own design!
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