Minor Project / PINK STUFF (Fleurir)
Minor Project / PINK STUFF (Fleurir)
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23.4.2024 - 30/7/2024 / Week 1 - Week 16
Chen Nan / 0363533
Minor Project / Bachelor of Creative Media / Taylor's University
Pink Stuff (Fleurir)
DIRECTORY
Lectures
Instructions
Final Submission
Feedback & Reflection
LECTURES
In the first week, Mr. Mike introduced the learning tasks of this module to us. We needed to do these tasks in groups, and I found Sheryl to team up, and then I added the others: Derin, Rachel, Michelle, Jason, Adifa. Through discussion, we decided to study the project PINK STUDFF.
INSTRUCTIONS
IMPORTANT LINKS
- Miro Board
- Final Proposal & Presentation Deck
- Final Website
- Final App
- Final Project Tracking Document
Week 2 （Brand research）
During the week, we conducted research on other brands. With Mr. Mike's guidance, we searched for related pink products on the Internet.
Fig 2.1 Group Initial Research
After summarizing, we have selected these products. And we answered "why pink?" The product was selected and the goal was determined.
Fig 2.2 Group Brainstorm
Week 3 （Target setting）
In this week, we continued our in-depth discussion to research other brands, and we found that flowerknowa was more in line with our goal.
Fig 3.1 Products research
At the same time, we also made questionnaire questions.
Fig 3.2 questionnaire questions.
Week 4 （Analyze the questionnaire and prepare for the interview）
Last week, we sent out the questionnaire and began to analyze after receiving the questionnaire results.
Fig 4.1 Analyze the questionnaire. pdf
After reading our questionnaire analysis, Mr. Mike suggested that we select people of each age group for interview, so we prepared the interview questions again.
Fig 4.2 Interview question
We are going to select these people for interview.
Fig 4.3 Interview
Week 5 （EMPATHY MAP）
After the interview, we filled in the EMPATHY MAP and determined the user role.
Fig 5.1 EMPATHY MAP
The first character we chose was a 20-year-old girl whose occupation was a student belonging to the consumer group. The second role, a worker, belongs to the middle income group. The third character, she has a higher income. Through the classification of these three characters and their personality characteristics, we can effectively classify our consumer groups.
Fig 5.2 User Peraonas 1
Fig 5.3 User Peraonas 2
Fig 5.4 User Peraonas 3
Logo
For our logo we were inspired by the bow ribbon decoration.
Fig 6.1 Logo
Fig 6.2 Logo in Reverse,Colour,Black&White
Billboard Posters
Fig 7.1 Billboard Poster
(Shopping Mall)
Fig 7.2 Billboard Poster
(Street)
Billboard pop-up Store
Fig 8.1 Billboard pop-up Store
Brand Guideline
Fleurir’s Brand Guideline:
Feedback & Reflection
For weeks 1 through 14, all comments and reflections are documented in our project tracking document: https://docs.google.com/document/d/1YgtPPpep7UFY-fbL0MEhp25DNxBy5_xhZDhMaC-uUYs/edit
G3: Pink Stuff_Fleurir’s important links
Final Presentation Slide:
Brand Proposal Presentation Slide:
Fleurir Website Working File:
Fleurir Website Prototype:
Miro Board:
Promotional Video Teaser Animation:
Project Tracking Document:
Gantt Chart:
Survey Google Form:
Survey Analysis:
Fleurir’s Brand Guideline:
Fleurir’s Product Series Storyline:
Group’s Google Drive (final files & drafts):
Final Social Media Posts:
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